About Johnnie Walker Blue Label Ultra
About Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 constrained version bottles is going to be manufactured earning this an unmissable piece of historical past for collectors.
This new, light-weight bottle can be a factor of exquisite natural beauty; but much more importantly, it demonstrates what is achievable On the subject of lightweighting glass. We are going to carry on applying these learnings across our selection, getting much more progressive strides as we look to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigation and advancement have intended that the know-how attained is becoming used across the variety of Diageo products and solutions.
At just 180g without the closure, the Johnnie Walker Blue Label Ultra bottle has become developed by adopting a examination-and-understand design, coming up with and exploring with out limitation and imagining what the way forward for lightweight luxury packaging could deliver.
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In conjunction with external glass makers, the brand rethought all areas of how the bottle is made, created and transported: from hand-blowing the glass, to using a teardrop condition which, for the first time at any time, meant reforming the enduring Johnnie Walker square bottle.
Johnnie Walker Blue Label Ultra is the brand’s lightest 70cl Scotch whisky glass bottle up to now and to the most effective on the model’s know-how and investigate, the world’s lightest 70cl Scotch whisky glass bottle2 . The look normally takes bold strides and dares to experiment with a recognised paradigm of luxurious.
Liquid Light-weight enveloped readers in a very mesmerizing interaction of light and shadow, with moving light-weight passing as a result of glass varieties and projecting classy designs on to white partitions.
Nevertheless, the know-how does not yet website exist to roll out the Ultra bottle permanently. Diageo hopes that this will adjust, and it has now been granted a patent to carry on improvement.
The specialized difficulties that lightweighting provides led us to include several structure and output specifications that we couldn't have envisaged at the start of our journey; in the requirement of a tear fall condition which Now we have moulded to continue to mimic the long-lasting sq. sort of Johnnie Walker bottles, into the addition of the protective cage to allow for the spherical foundation, along with the hand-building and filling of each and every unique bottle to stay away from damages in production.
With fewer than 888 bottles launched globally, Each and every bottle is individually numbered and presented inside a luxurious collector’s circumstance.
“In lieu of keep this new information near our upper body, we’re thrilled to offer a royalty-no cost licence to our granted UK patent to the earth.
In whisky packaging, luxurious ordinarily indicates weighty—Imagine thick bottles with significant stoppers that double as trophies on a shelf. Johnnie Walker wishes to upend that contemplating and embrace the Idea that lithe is high-class.
Of course—this collectible version might be requested on the internet and shipped securely for your doorway with signature affirmation.
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Along with this, for The very first time in Diageo’s heritage, a license to our patent for mild-fat glass beverage containers is going to be available on a royalty-free of charge basis to all as a means to really encourage development in the wider market.